CollectionsSara K

Behind the Scenes of HSY's New Lawn Collection

CollectionsSara K
HSY Lawn Collection Dubai Behind the Scenes

It's rare to find fashion designers opening up their doors for us to go behind the scenes of a shoot and take us on their journey. Although one award-winning fashion designer let us in so we could give you an insight into one of the best Pakistani designers life.

The Prince of Pakistani fashion is back and has announced a new lawn collection in collaboration with Ittehad.

We couldn't resist and go behind the scenes to find out more.

 HSY & Mehreen Khan dress up & dress down

HSY & Mehreen Khan dress up & dress down

Hassan Sheheryar Yasin also known as HSY and well-known model Mehreen Syed travelled all the way to Dubai to shoot his new Spring/Summer lawn collection.

We received behind the scene photos of Mehreen Syed all dolled up in her rollers looking gorgeous. And of course designer Hassan Sheheryar Yasin in his weekend best. He looked better than most Asian men in Britain! I know you ladies will be taking notes to get your husbands looking HSY sharp ;) And come on how can you not love this bold fashion genius.

In true Pakistani style the collection consists with a fusion of colours and styles. Some of the lawn prints are ideal for casual look in the day (above) and others were perfect for evening wear if you're going out at a dinner party (left.) 

My favourites photos were of HSY & Mehreen Khan at the end of the day looking beautiful as ever in her Sunday best. It's nice to see the Pakistani celebrities reflecting real life and not just sharing the glamour shots. Yes, they are normal people who just do extraordinary things.  

And if you want some of the comfortable lawn and fabulous fashion genius for your Spring and Summer wardrobe you can get your hands on it in mid-March.

Thanks for sharing HSY, Iteehad and the team!

I hope you enjoy reading the magazine, as much as I loved sharing the hidden fashion gems and supporting women promoting their fashion business. I'm always on the lookout for inspirational women running or thinking of starting up a fashion business. If you're one, please get in touch and you can join me at one of my exclusive meetups for women with fashion businesses.