You walk in and there are more colours than you will see at an Asian wedding. It's Daminis, a specialist party and bridal wear boutique in Green Street, London.
Most of their dresses have heavy embroidery and their fabric on the shop floor can be tailored to any design you wish.
They also sell lengas, salwaar kameez, sarees, anarkali suits and lose fabric. They have some great classic yet elegant pieces that you can’t find in many shops.
Plus they sell accessories, so you don’t have to go far to buy the complete outfit.
We particularly loved how spacious it was and simple yet classy clean decor. After all, the clothes do all the talking.
Daminis secret is classic Indian and Pakistani garments. Gowns that never go out of fashion and party wear you will always treasure.
To create something casual, Daminis inspired - I would use 2 contracting colourful fabrics and put a line of diamanté or gems on the end of the top/dress. Why not put it on the waist?
Daminis was founded in 1982 and has become one of the largest department stores on Green Street, East London. They offer a wide range of clothes for not only women but children and men.
277A Green Street
I hope you enjoy reading the magazine, as much as I loved sharing the hidden fashion gems and supporting women promoting their fashion business. I'm always on the lookout for inspirational women running or thinking of starting up a fashion business. If you're one, please get in touch and you can join me at one of my exclusive meetups for women with fashion businesses.