HEM is a luxury womenswear fashion brand, headed by designer Sumbul Asif, launched in Lahore on July 2016. And l am sure you can gain great inspiration in the UK from HEM hence it has to be the brand of the month.
With over seven years of experience as a head designer for a leading local fashion brand, the designer’s philosophy revolves around highlighting individuality and personal style. Each design that HEM develops is a unique creation that reflects femininity, confidence and elegance, encapsulating the techniques and crafts of the Subcontinent to create ensembles reflecting our culture and heritage while ensuring they are in-line with the current trends. The brand offers four primary lines of clothing ranging from prêt, luxury prêt, formals to their bespoke couture creations.
HEM Lahore Launch - Red Carpet
I hope you enjoy reading the magazine, as much as I loved sharing the hidden fashion gems and supporting women promoting their fashion business. I'm always on the lookout for inspirational women running or thinking of starting up a fashion business. If you're one, please get in touch and you can join me at one of my exclusive meetups for women with fashion businesses.