When l was asked to be an official Partner Blogger of The Urban Muslim Woman Show 2014, l was honoured to be asked l couldn’t turn down the opportunity because it was a special event for me. Not only because l'm a Islamic fashion lover but being a Muslim myself the idea of being surrounding by motivated and empowering Muslim women all at one unique event excites me. Plus with rapidly evolving Islamic fashion around the world it's exciting times.
One of the reasons l created the blog was to inspire women of all different backgrounds, religions and cultures. And I wanted to deliver Asian women an answer to fashion tailored to women living in the UK including the growing Muslim population. For a British Muslim woman this is a new wardrobe who want to wear modest fashion.
As most of us know we find it difficult to shop of modest clothes, l dislike finding sleeveless and backless clothing on the high street. Then we try Asian fashion but its too glitzy, not subtle or unpractical and it can have shorter sleeves so where does the modern Muslim woman go? The answer has always been lying right in-front of our eyes, The Urban Muslim Woman Show.
The designers showcased at The Urban Muslim Woman Show included some established and upcoming modest and Islamic fashion inspired designers who usually sell via social media. Most woman attend the The Urban Muslim Woman Show organised by Saverah Events because it brings Islamic fashion inspired brands to the forefront. The type of brands that we weren't even aware existed and in return the labels can reach that niche Muslim women audience in the UK.
So sit back, relax with a hot drink and read our round-up of all the fashion and designers who showcased their collections on Saturday;
It was my first The Urban Muslim Woman Show 2014, l didn’t know what to expect and l was pleasantly supraised when the runway kicked off with Nahara (above). The multi coloured silk scarves brightened up the show. The Italian fabric silk scarves were a perfect idea for a head scarf or dupatta, Sid and me loved it. The scarves would make a wonderful addition to spice up any outfit. I want it, l want them, l want them all! Do l have to say more, just look at them…
BuNow Designs (above) brought a different dimension to Islamic fashion where BuNow Designs combined frock gowns and chunky jewellery. If you don’t like extravagant Christmas tree dresses for Eid, BuNow Designs gown’s are great for the modern yet modest woman and fashion lover. It’s a beautiful alternative to Islamic wear and you can easily add a headscarf if needed. In addition, whether you buy brown, red or black they are all colours most of us would wear and the 'rangs' (colours in urdu) you would look stunning in!
Khimar (above) had more of a traditional hijab fashion style we’ve been seeing in the UK. They kept it simple, practical but with a hijabi classy Islamic style to their collection. Most of the designs are versatile and are ideal for work, shopping or out with friends. Khimar create basic yet staple fashion that you could combine with different bags, jewellery or scarves.
Asian Designers (above) was one of my favourites, not only because you can buy designer fashion exclusive to UK but affordable fashion. And when l say affordable, l mean l brought 3 pieces and each piece was on average £40 a bargain for classic everyday fashion.
Marwa the Managing Director of Asian Designers brought some asian glitz and glam to the runway. I particularly loved the mix of middle-eastern and Asian fashion definitely a brand to checkout.
Musleena (above) was fashion fabulous, I loved the long style blouses in different colours and patterns. The designer’s friend or family member who was a photographer was wearing the red version of the blue garment above photo she rocked it out with a floral turquoise turban style head wear. The female photographer was running around taking photos blocking people’s view; strangely enough it got her noticed and it was the best way to promote the designers fashion even though she didn’t mean to block the view.
Fatoni Dontaigne (above) brought some tea party style fashion. It had a British touch of fashion yet with lace and embroidered pieces in true ethnic style. Some of the collection was more suited to special occasions but l liked that she balanced with casual pieces. The head scarves and hats completed the outfits nicely. Oh, l couldn’t help but notice the curvy models who looked fantastic on the runway (above, photo 3) finally, some real women on the runway.
Hijab Couture (above) mixed party wear and practical fashion with long jackets and patterned trousers with matching large clutches. Hijab Couture was amazing for giving us ideas and most importantly accessorising fashion. In simplest forms they brought a much needed styling element to Islamic fashion and with so many pieces to put together at times we can easily get it wrong. And Hijab Couture showed us how we can get it right for example, they put jeans, with a long jacket dress, matching headscarf excellently pulled off with a clutch bag.
Sri Munawwarah Design (above) dazzled us with some traditional Malaysian fashion. Sri Munawwarah Design included long gowns and traditional Malaysian Islamic fashion. There was a mix of patterned and embroidered netted clothing, it was nice to see a different dimension to hijab and abaya fashion. The detailing was extraordinary!
An Nisa (above) reminded me of Malaysian or Chinese style robes. Yes, there was more bat-wing outfits. I couldn’t keep my eyes off the pink and yellow printed outfit (above, photo 2) a lovely contrast in colours and wrap dress. Another idea for your outfit this Eid.
The Modestly Vain collection (above) included African style prints and tribal style patterns which l loved because it brought African Islamic fashion to the runway which we don’t see at all. After speaking to the lovely designer Shereen who was wearing a stunning saree glitz’d from head to toe. l was fascinated to find out she did have African roots.
l genuinely loved is you could wear any of this fashion off the runway. Plus with every designer having something l wanted, it made me think where had they been all my life. There must be something about Islamic inspired fashion that has given us ladies another option in fashion!
We can’t forget the people backstage who worked hard to make the fashion show happen, make-up artist, headscarf styling gurus and many others l have not mentioned encore guys.
My sister and me both enjoyed the event and agreed it was one of the best events we had ever been to and one of the reasons was the fashion show.
To view The Urban Muslim Woman Show 2014 photo gallery click here >
I hope you enjoy reading the magazine, as much as I loved sharing the hidden fashion gems and supporting women promoting their fashion business. I'm always on the lookout for inspirational women running or thinking of starting up a fashion business. If you're one, please get in touch and you can join me at one of my exclusive meetups for women with fashion businesses.