Pepe Jeans London’s latest campaign, #BreakYourJeans, stars beauty and style icon, Faryal Makhdoom.
This concept, the first of its kind in Pakistan, is all about reinventing denims by painting, ripping, and crafting them to create one-of-a-kind personalised pieces like never before.
Fashionistas can visit the Pepe Jeans Pakistan stores and after picking any article, ranging from a pair of jeans or jackets, can start customising in a simple four-step process... Tattoo: Choose a print from the catalogue or bring your own to be laser printed. Distress: Use the brush tool to rip, fray, and distress your garment. Perforate: Mix and match buttons and studs to place anywhere on your jeans. Colour: Choose from a broad range of special paint options to colour in your designs.
I hope you enjoy reading the magazine, as much as I loved sharing the hidden fashion gems and supporting women promoting their fashion business. I'm always on the lookout for inspirational women running or thinking of starting up a fashion business. If you're one, please get in touch and you can join me at one of my exclusive meetups for women with fashion businesses.