I do like to bring readers the exclusives and as it’s Fashion Pakistan Week (FPW) l'm celebrating in style with an exclusive interview with a Pakistani designer who is moving mountains in the Pakistani fashion industry.
Sania Maskatiya never ceases to amaze the media, it's astonishing how she creates flawless pieces of art in her fashion whilst bringing out a 21st century Pakistani flavour we have not seen before in Pakistan let alone the world.
With delicate silks, brocades and draping chiffons her eye for modern yet innovative designs her collections are purely world class. If you want fusion fashion at it’s very best, practical but that elegant unique style you can wear in Britain as well as Asia l would high recommend Sania Maskatiya.
I had read interviews with Sania Maskatiya before but l still had unanswered list of questions l'd always wanted to know the answers to such as, current upcoming trends, ideal classic outfit, fashion advice for designers and details about how she combines all the elements and techniques to create such master pieces. In other words, we want to get inside the head of this edgy and sensational designer.
My prayers were answered a few weeks ago and I was lucky enough to interview the inspirational lady herself, thanks to PR guru Tony Gill. I hope Sania Maskatiya brings you a new lease of light to South Asian fashion as she did for many fashionistas around the world and me.
What made you decide to pursue a career in fashion?
I was always fascinated by colour and was one of those kids who loved scribbling and creating. I was attracted to patterns and shapes as a child and these continue to excite me and are a huge part of my designs. Many years on, I specifically chose art subjects in my studies and pursuing a career in design was nothing but obvious for me.
What do you consider the most important facets of the Sania Maskatiya brand?
For the Sania Maskatiya brand fashion is based on the beauty of cuts in harmony with measured embellishment. Equally believing in change, driving it and transforming the conventional to contemporary are key cornerstones of our design ethic. Moreover, we often take imaginative inspiration from a unique interplay of colours and use imagery drawn from nature and our surroundings. We manifest these faucets across three main lines including prêt a porter, diffusion wear and haute couture, for women of all ages with a special emphasis on the modern woman of today.
If you could collaborate with any designer in the world, who would it be and why?
Alexander McQueen and Tarun Tahiliani! I love their style, their flair and their effortless creativity.
It is hard to find designers who represent real women, affordable fashion and Sania Maskatiya has given a new light to the new modern Pakistani women around the world.
Was that your intention when building the brand and creating the collections?
That’s very kind of you to say. The Pakistani women of today are vibrant, energetic, multitasking and trendy. Our endeavor has always been to capture our patrons desire to wear versatile, practical clothes that are on trend and which can transition through the many faucets of a real woman’s day/evening.
And please tell us more about east and west fusion element that is prominent thought-out the Pret collections.
We try to balance east and west in every Pret piece we create- if the print features traditional colours we will give it a modern cut to keep it on trend. We often add an eastern touch by using embellishments or a western influence by using turn up cuffs on sleeves. Fusion is embodied in our design ethos and every piece has been thought out with that in mind.
You have a beautiful way of combining patterns, colour plates and designs. How do you determine what fabrics, patterns and prints work together and what doesn’t?
I work very closely with my design team to play with various ideas to determine what looks good together – we don’t shy away from experimenting with textures, cuts, colours etc and we then create everything in-house (from printing to stitching). I have hand picked my fabulous team for their creative aesthetic and they are marvellous at carrying out my vision.
What’s your idea of the classic yet modern everyday casual outfit?
You can never go wrong with well fitting trousers and a white top - be it jeans and a white shirt or a white tunic with cigarette pants. Dress it up or down with jewellery or a scarf- effortless chic every time.
What do you believe are the SS15 and future trends in fashion? (What trends do we need to watch out for?)
Sarees and lehangas are the rage right now for formal wear. Crops, shorter lengths and structured silhouettes are my key trends for 2015.
You’re an inspiration to many ladies, what’s your one best advice to women like yourself who juggle a busy day job and family life?
It’s been a roller coaster ride! It does become difficult to juggle so many things at a specific point in time. I try and keep my life simple by focusing on what I want to do rather than blindly following the crowd. Nothing is as easy as it may seem, but as they say “all good things are worth the work it takes.”
What would be your advice for South Asian women who want to start a fashion brand?
Know what you want and stick to your aesthetics and signature to avoid getting lost in the crowd.
What are your future plans and what’s next for Sania Maskatiya?
We pride ourselves on being forever active with retail expansion, runway shows, new projects and more. At the moment, we have collaborated with a leading textile giant in Pakistan to create our lawn collections for 2015 and bring it to the market. End of interview.
Sania Maskatiya has given the modern Pakistani woman a fashion voice, brought out beauty through trendy yet modest fashion alternatives. I can't thank this lady enough for her fashion contribution in Asia and UK.
I hope you can all see now why I'm head over heels in love with Sania Maskatiya's collection and if you are too, watch out for the exclusive blog with her latest collection from Fashion Pakistani Week!
If you would like a slice of Sania Maskatiya, her collection is available in the UK at Stitch Three www.stitchthree.com.
I hope you enjoy reading the magazine, as much as I loved sharing the hidden fashion gems and supporting women promoting their fashion business. I'm always on the lookout for inspirational women running or thinking of starting up a fashion business. If you're one, please get in touch and you can join me at one of my exclusive meetups for women with fashion businesses.