You know how I'm always harping on about fusion fashion with a mix of east and west. The type of fashion for the new modern women who want more than the usual Asian and British high street fashion. Well, it's finally arrived in the UK thanks to VIVA LUXE.
For those of you who do not know of VIVA LUXE, they are an innovative online clothing brand now stocking Pakistani designer, Zohra Alam.
It's exciting as l usually see this type of fusion fashion on the India and Pakistan fashion week runways. I'd trend watch and it would dishearten me that l couldn't bring it to you in the UK but now with VIVA LUXE's vision and efforts l deliver some good news!
The Zohra Alam collection is not last seasons like some outlets sell in the UK, but it's the South Asian designers latest collection. As modelled by Pakistan's Kate Moss, Nadia Hussain certainly does the collection justice.
With latest cuts, modern silk fabric prints and trends such as, jumpsuits and capes l thought I'd died and gone to fashion heaven when VIVA LUXE contacted me a few weeks ago with the news and stunning collection images (right)!!
It was music to my ears when l heard the clothing is made to measure as now even if your a 16 + you can still look as amazing as anyone else! It makes a change from brands leaving beautiful curvy women out and giving XS, S, M and L which is usually 'sold out'!
All the garments are made from silk, ideal for summer and with free delivery you can't go wrong. And as most Pakistani designer collections in South Asia the prices range from £120 to £269 - considering it's from a well-known Karachi Pakistani designer the prices aren't extortionate as l usually view on price tags in the UK boutiques. Also, it may seem like a lot to some but put it this way, the great thing about designer fashion is they are classic outfits you could keep in the wardrobe for many years to come. I usually save up and see it as an investment piece.
Furthermore, I bet if l was buying this from a British Asian designer, prices would start much higher and increase to go through the roof. Furthermore you have to bare in mind, if it was a British designer you would be paying triple the prices mentioned above (during a sale).
If that wasn't enough to make it even more exciting VIVA LUXE is the first worldwide stockists to sell this extraordinary Pakistani designer collection. In other words, you could wear the collection around the house, seeing family or friends - even jazz it up by accessorising and be the only one looking jaw dropping, on trend and darn fabulous!
Similar to most of the best Pakistani designers showcasing at Fashion Pakistan Week l genuinely can't pick a favourite outfit. Although l have been drooling over the following three on the VIVA LUXE e-commerce site;
Finally, we have a classic, everyday casual collection we can be proud to wear in Britain. Not only is VIVA LUXE providing customers with modern fusion fashion only Pakistani designers have seemed to grasp but VIVA LUXE website is innovative and the service l have received has been great. For that reason, VIVA LUXE has to be my brand of the month.
I hope you enjoy reading the magazine, as much as I loved sharing the hidden fashion gems and supporting women promoting their fashion business. I'm always on the lookout for inspirational women running or thinking of starting up a fashion business. If you're one, please get in touch and you can join me at one of my exclusive meetups for women with fashion businesses.